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Haidilao International Holding Ltd.

China · HKEX: 6862 ·Market cap:

Haidilao runs a chain of hot pot restaurants where customers cook their own food at the table, and it is famous for spoiling them with over-the-top, attentive service.

Haidilao is a chain of hot pot restaurants. You sit at a table with a bubbling pot of flavored broth in the middle, order raw ingredients like thin-sliced beef, shrimp paste, and vegetables, and cook them yourself right there. It is a social meal — the kind people linger over for hours — and Haidilao's twist is service so attentive it has become a legend in China. Waiters refill your drink before you notice it's low, hand out free snacks and games while you wait for a table, and will even braid your hair or shine your shoes. The food is good, but the service is the show.

The company makes money the straightforward way: customers pay for the food they order and the broth, and the company runs the restaurants. That sounds like any restaurant, but Haidilao's real engine is volume and loyalty. Its stores are busy, its brand is trusted, and people keep coming back. It grew into one of China's largest restaurant chains and expanded overseas to places like Singapore, the US, and the UK, serving homesick Chinese diners and curious newcomers alike. The catch with restaurants is that they are expensive to run: rent, staff, and ingredients eat a huge share of every bill, and a single bad location can bleed money for years. The company is built around a founder story that is genuinely odd and revealing. Zhang Yong started with a tiny hot pot shop in 1994, and the business grew famous less for its recipe than for how it treats both customers and workers. Employees get real career paths and decent pay, which turns them into unusually motivated hosts. That culture has been Haidilao's real moat — rivals can copy the menu, but copying the service machine is much harder. Still, the business has hit hard times. China's strict pandemic lockdowns shut dining rooms for long stretches, and the company overexpanded in the good years, then had to close many underperforming stores and take big losses. It has since focused on squeezing more out of fewer, better restaurants rather than chasing store count. That pivot has helped profits recover, but the core risks remain: China's economy and consumer spending are shaky, competition in hot pot is fierce, and a restaurant's fortunes depend on people choosing to go out and spend. In short, Haidilao sells a warm, memorable night out — and its future depends on whether Chinese diners keep wanting to pay for one.

Saved answer · last researched 23 Oct 2026