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Arashi Vision Inc.

Insta360 makes clever little cameras that capture 360-degree video and smooth, gimbal-free action shots.

Insta360 sells cameras for people who want to capture action or the whole world around them. Its bread and butter is the 360-degree camera, a small device that films in every direction at once, so you can point it at nothing in particular and still get the shot. That is the magic trick: the camera records everything, and software later lets you "reframe" the video — choose which direction the viewer looks. Think of it as filming the entire room, then deciding afterward where to aim the lens. Riders, skiers, divers, vloggers, and drone enthusiasts are the core customers. The company also makes action cameras and tiny modular cameras for creators.

The money comes mostly from selling hardware — the cameras themselves — with a smaller slice from accessories like mounts, selfie sticks, and extra batteries. A growing piece is software: the app and desktop tools that make editing 360 footage feel almost automatic. That software matters because it is what makes the hardware worth owning; a competitor can copy a lens, but the reframing and image-stabilizing tricks are the hard part. Insta360 became the global leader in consumer 360 cameras, overtaking older rivals by being cheaper, easier to use, and faster at shipping new ideas. Its nano-sized cameras, including a thumb-sized model, sold especially well.

Arashi Vision started in Shenzhen, China's hardware hub, and now trades on the Shanghai Stock Exchange. The company leans on constant new product launches — each generation gets smaller, smarter, or better in low light — and it reinvests most profits into research and development rather than paying big dividends. The big risks are familiar: a crowded camera market with determined rivals, dependence on global supply chains and component prices, and the reality that consumer gadget fashions can change fast. So far, its software advantage and its niche leadership have kept it ahead.

Saved answer · last researched 11 Oct 2026