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Asana makes software that helps teams organize projects, track tasks, and see who is doing what.
Asana sells work-management software — a shared digital workspace where teams plan projects, assign tasks, set deadlines, and watch progress happen in real time. It serves everyone from small startups to giant enterprises: marketing teams planning campaigns, product teams shipping features, operations teams tracking requests. Customers pay a monthly subscription per user, with tiers ranging from a free version to paid plans with more controls and an enterprise tier for big organizations. The company is headquartered in San Francisco, and it's publicly traded under the ticker ASAN on the New York Stock Exchange.
Think of it as a giant shared to-do list for a whole company — except instead of just checking boxes, everyone can see how their piece fits into the bigger picture, and managers can spot bottlenecks before they become fires. That visibility is the pitch: work that used to live in email threads and spreadsheets gets pulled into one place. The main drivers of the business are seat growth (more users at existing customers) and moving customers up to pricier plans. Asana has been pushing hard into artificial intelligence with features that help draft project plans and summarize work, betting that AI makes the product stickier and worth paying more for. Asana was founded in 2008 by Dustin Moskovitz, a Facebook co-founder, and Justin Rosenstein, both of whom wanted to cut down on the endless status meetings and email chains that bog down big companies. It competes with a crowded field — Microsoft Planner, Monday.com, Smartsheet, and Atlassian's tools among them — so its edge has to come from being easy to use and powerful enough for large organizations. The company is growing revenue at a solid clip but has historically lost money as it spends heavily on sales and marketing to win bigger customers; investors watch closely for signs it can grow while narrowing those losses. Asana doesn't pay a dividend, and it uses its cash to fund the business and build out AI rather than buying back shares in any meaningful way.
Saved answer · last researched 19 Oct 2026
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