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It runs online betting and video-game esports tournaments for gamers and gamblers.
Esports Entertainment Group is a small, struggling company that sits at the messy intersection of video games and gambling. It has two main moneymaking arms. The first is online betting, where it takes wagers from customers, mostly on esports matches and traditional sports, through brands like Vie.gg and Bethard. The second is running actual esports tournaments and leagues for schools, colleges, and amateur players, plus selling related services. Its customers are two very different groups: gamblers looking for a place to bet, and schools or tournament organizers who want someone to run their gaming competitions.
Think of it as a company trying to be both a casino and a little league at the same time — taking bets from adults while also organizing games for students. That mix has been the problem. Running betting sites costs money, and the tournament business is small. The company has burned through cash for years, shrank its operations, sold off pieces, and faced heavy losses.
The company is based in Malta, a tiny country in Europe known for being friendly to online gambling businesses. It started in 2018, went public, and grew quickly by buying other gambling and gaming companies. But that strategy backfired badly. Revenue has fallen sharply, the company has been delisted turmoil on OTC markets, and its future now depends mostly on cutting costs and surviving. Any investor looking here is betting on a turnaround that has not happened yet.
Saved answer · last researched 15 Oct 2026
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