Understand any stock in simple English
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It runs an online brokerage app that lets people in Asia and other markets trade stocks, options, and other investments.
UP Fintech Holding Limited, which most people know through its brand Tiger Brokers, is an online broker aimed at regular people rather than big institutions. Its customers are mostly individual investors—often younger, tech-savvy folks in China, Singapore, Hong Kong, Australia, and New Zealand—who want to buy US and Hong Kong stocks and other products from their phones. It makes money mainly from commissions on trades and from margin financing, which is lending customers money to buy more stock than their cash would allow. A smaller slice comes from things like interest on idle customer cash and fees for extra services. Think of it as a sleek, app-first version of a traditional stockbroker, built for people who expect investing to feel as easy as ordering takeout.
The company also sells a separate business-to-business service: it licenses its trading technology and back-office software to other brokers and financial firms. That segment is smaller than the retail business but adds a steadier, less trade-dependent stream of revenue. Growth has come from expanding into new countries and adding products—like options, funds, and wealth-management features—so customers stick around and do more with their accounts. It has also leaned into serving higher-value "wealthy" clients and into crypto-related offerings where rules allow. Historically, the business started around 2014 to give Chinese investors an easy way to trade overseas stocks, and it grew fast during the boom in app-based investing. The catch is that this is a heavily regulated, cyclical business: trading volume dries up when markets are quiet, and regulators in different countries can change the rules overnight. Competition from other low-cost brokers is fierce, so the company has to keep spending on marketing and technology. In recent years it has focused on cutting costs, buying back its own shares, and pushing into new markets to keep growing—though its profits still swing a lot with how active ordinary investors feel like being.
Saved answer · last researched 17 Oct 2026
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